Business and brand evolution—it’s more than just a tagline for us. It’s what we sincerely believe is necessary for companies to excel. But what does it mean? Are we advocating constant change? Hardly. As the saying goes, if it ain’t broke, don’t fix it.
What we are promoting is the insight and willingness for companies to adapt to stay relevant and current to their consumers/clients. Interests fluctuate. The goal of all brands, therefore, is to ensure that you continue to resonate with your core target. Maybe you’re already doing that. Maybe you could be doing it better.
Ensuring that your brand continues to matter may mean conducting research to inform your brand strategy, refining your brand voice to better differentiate you from the competition, creating intelligent and evocative brand designs, developing demand-generating marketing plans, or any of a multitude of other possibilities. In our case, it means a website re-launch (www.finchbrands.com).
Not just one to talk the talk, we’re happy to announce that our website has gone through its own evolution, one that we feel helps us better articulate the company we are and the ally we want to be.
Many more exciting developments will be unveiled in the upcoming months so check back often and let us know what you think each step of the way.