Last week two iconic couples from history went head to head in a fierce duel. Fathers of Flight, the Wright Brothers, took on Donkey Kong’s nemeses, the Mario Brothers in a truly epic rap battle.
Like any great viral video, this one grabs viewers’ attention, holds it, and then induces an emotional reaction. But it does much more than that. This video is an example of brilliant collaboration and cross-promotion.
A joint project of Rhett & Link, and Nice Peter & Epic Lloyd, this collaboration works because it follows the same principles that should guide all businesses when pursuing strategic partnerships:
- The relationship increases the value of each participant
- It helps all parties extend their reach
In this specific case, the comedians were able to get in front of each other’s fans in order to promote their own brand, and despite the laughs, that’s no joke.